Hommtown has a unique and innovative concept of combining real estate and social media, which has the potential to disrupt the traditional way people search for and engage with the housing market. By providing users with local insights and information about homes, Hommtown offers a comprehensive view of desired neighborhoods, empowering users to make informed decisions. This value proposition can attract both homebuyers and renters who are looking for a more personalized and community-focused experience. Additionally, the integration of social media can create a network effect, where users share their experiences and recommendations, further enhancing the platform's value. However, the success of Hommtown will depend on its ability to attract a critical mass of users and establish partnerships with real estate agents and agencies. Considering these factors, I estimate the viability of Hommtown to be 75 out of 100. Sources: 1. National Association of Realtors survey: https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics 2. Social media usage statistics: https://www.statista.com/statistics/273476/number-of-worldwide-social-network-users/ 3. Advertisements in real estate: https://www.recaststudio.com/blog/real-estate-ads/ 4. Revenue streams for real estate platforms: https://explore.rpxcorp.com/news/insights/4-common-revenue-streams-for-real-estate-platforms