Objective: Hommtown is seeking $1 million at a $10 million valuation, aiming to raise $2,400 per agent.

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Calculation:

1. Funding Per Agent:

   • $1 million / $2,400 per agent = Approximately 417 agents

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Investor Participation:

• With each investor contributing $2,400, we aim to secure a diverse group of supporters.

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Platform Choice: 2. Wefunder Campaign:

• We are launching a Wefunder campaign, inviting a broader community to join our journey. Your investment not only supports Hommtown's growth but establishes you as an active participant in our success.

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Allocation of Funds: 3. Use of Funds:

• The majority of the raised capital will be allocated to development and marketing efforts. This strategic investment will continue to enhance the user experience, ensuring Hommtown remains a leader in the real estate technology sector.

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Investor Benefits:

1. Equity Ownership:

   • Investors receive equity in Hommtown. Refer to the agreement for the specific amount.

2. Unlimited Usage:

   • Investors enjoy two years of unlimited usage of the Hommtown platform.

3. Marketing Exposure:

   • Investors gain marketing exposure on Hommtown, creating a symbiotic relationship between the platform's growth and the investor's brand.

4. Early Discount:

   • Investors secure an early discount at the $10 million evaluation, positioning them favorably for future growth and potential returns.

Investing in Hommtown means becoming a part of a platform with a vision for the future. Our design patents not only represent our commitment to innovation but also serve as a valuable asset in a competitive market.

 

Design Patent Pending Features:

1. Home Tour Features:

   • Our home tour features redefine the traditional property viewing experience. With a focus on seamless scheduling and personalized tours, we've created an intuitive and engaging process for both agents and clients.

2. Video Display Features:

   • The video display features on Hommtown bring listings to life. Our design approach ensures an immersive and captivating showcase of properties, providing a dynamic visual experience for users.

3. CRM Feature:

   • Our CRM feature is meticulously designed to enhance the agent-client relationship. We have crafted a comprehensive set of tools that empower real estate professionals, ensuring efficient communication and personalized services.

1. Advertising: $10,000

   • Utilize targeted digital advertising campaigns to reach potential users.

   • Allocate funds for social media ads, search engine marketing, and other online platforms.

   • Consider partnerships with real estate influencers and platforms for increased visibility.

2. Public Relations: $5,000 to $10,000 per year

   • Invest in press releases, media outreach, and coverage in real estate publications.

   • Leverage public relations to highlight Hommtown's unique features and industry impact.

   • Consider participation in relevant industry events and sponsorships.

3. Other Sales and Marketing Costs: $5,000 to $25,000 per year

   • Allocate funds for promotional materials, branded merchandise, and event sponsorships.

   • Explore collaborative marketing initiatives with real estate agencies and professionals.

   • Invest in content creation, including engaging videos and graphics for social media.

Total Marketing Projection Range: $20,000 to $45,000 per year

1. Software Development: $150,000 to $200,000 per year

   • Engage a skilled development team to enhance and maintain the Hommtown platform.

   • Allocate funds for software updates, bug fixes, and the introduction of new features.

   • Invest in continuous improvement of user interface (UI) and user experience (UX) design.

2. Hardware Costs: $10,000 per year

   • Cover expenses related to server maintenance, cloud services, and other infrastructure needs.

   • Ensure a reliable and scalable infrastructure to support the growing user base.

   • Consider potential increases in hardware costs as the platform expands and evolves.

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Total Development Projection Range: $160,000 to $210,000 per year

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Development Strategy Overview:

• Prioritize software development to implement user-requested features and improve platform functionality.

• Allocate resources for regular security audits and updates to ensure data protection.

• Optimize hardware infrastructure to accommodate increased user traffic and data storage requirements.

• Foster a collaborative development environment to encourage innovation and efficiency.