Target Audience: Our primary audience comprises real estate agents in California. Recognizing the symbiotic relationship between agents and buyers, our strategy revolves around agents who play a pivotal role in introducing buyers to the platform.

Agent Incentives: To encourage agent adoption and retention, we offer a range of incentives:

​

• Onboard Agents: In California, our initial target is to capture 10% of the agent market, equating to 20,200 agents.

• Enhanced Client Services: Hommtown's agent tools, featuring scheduling, behavior tracking, and virtual walkthroughs, provide agents with powerful resources to enhance client services.

• Exclusive Agent Features: Agents gain access to exclusive features that streamline their workflow, making Hommtown an indispensable tool in their daily operations.

​

Market Capture: 

​

• 10% Capture: Targeting 20,200 agents in the first year, generating $2,020,000 in monthly subscription revenue.

• 20% Capture: Aiming for 40,400 agents, resulting in $4,040,000 in monthly subscription revenue.

• 30% Capture: Ambitiously targeting 60,600 agents, leading to $6,060,000 in monthly subscription revenue.

​

Total Yearly Revenue Projection: Considering the 10% capture in the first year, we project an annual revenue of $24,240,000.

User Growth and Retention:

​

• Fast User Onboarding: Streamlined onboarding processes ensure quick adoption by agents.

• Agent Training Program: Implementing a comprehensive training program to familiarize agents with Hommtown's features.

• Continuous Product Improvement: Regular updates and feature enhancements to keep the platform dynamic and appealing to agents and buyers alike.

Engagement Metrics: In the year 2023, Hommtown successfully engaged with a substantial audience, reaching a total of 20,300 individuals.

​

Engagement Initiatives:

​

1. Office Visits:

   • Commenced engagement with real estate professionals through targeted office visits, initiating partnerships with KWFL and other Keller Williams offices.

2. Social Media Workshops:

   • Conducted impactful Social Media Workshops across Southern California, leveraging the virtual landscape through Zoom to disseminate knowledge and foster engagement.

3. Conference Participation:

   • Actively participated in key industry conferences, including Tom Ferry Local, CAR Conventions, NAR Conventions, and Coaching Seminars, connecting with professionals and potential users.

4. Realtor Association Classes:

   • Engaged real estate professionals through tailored classes in various Realtor associations, including Arcadia, San Gabriel Valley Association, CVAR, and Pasadena.

5. Networking Events for Realtors:

   • Hosted and participated in targeted networking events, creating opportunities for meaningful interactions with real estate professionals, fostering relationships, and promoting Hommtown.

6. Affiliate Collaborations:

   • Formed valuable partnerships with affiliates, including Escrow Companies, Home Warranty providers, Title companies, Home Inspection services, and Mortgage Companies, expanding the network and reinforcing the Hommtown ecosystem.

7. ​

Impact:

• Strengthened Hommtown's presence in the real estate industry by directly engaging with professionals and stakeholders.

• Increased brand visibility through diverse channels, establishing credibility and trust within the real estate community.

​

Next Steps:

• Continue and expand successful engagement strategies.

• Explore additional avenues for reaching and connecting with real estate professionals and potential users.

• Leverage insights from engagements to enhance and tailor Hommtown's offerings based on user needs and preferences.

1. Sponsorship at Industry Events: Explore opportunities to sponsor key industry events and gain visibility among real estate professionals and potential users.

2. Strategic Partnerships with Brokerages: Forge partnerships with real estate brokerages to integrate Hommtown into their training programs and provide exclusive benefits to their agents.

3. Real Estate Podcast Advertising: Advertise on popular real estate podcasts to reach a targeted audience interested in industry innovations and tools.

4. Online Ad Campaigns: Launch targeted online advertising campaigns on platforms like LinkedIn, Facebook, and Instagram to reach real estate professionals and potential users.

5. Participation in Real Estate Awards: Submit Hommtown for consideration in real estate technology awards to garner recognition and credibility in the industry.

6. Collaborative Webinars with Industry Experts: Host webinars featuring industry experts to discuss real estate trends and the role of technology, positioning Hommtown as a thought leader.

7. In-App Referral Programs: Implement referral programs within the Hommtown app to encourage users to invite their network, expanding the user base organically.

8. Localized SEO Strategies: Optimize online content and website for local search engine optimization (SEO) to enhance visibility within specific regions in California.

9. Targeted Email Campaigns for Affiliates: Develop tailored email campaigns for affiliate partners to promote Hommtown to their client base.

10. Community Outreach Programs: Engage in community outreach programs, such as sponsoring local events or conducting educational sessions, to build relationships within target markets.

11. Innovative Content Marketing: Create engaging and innovative content, such as 360-degree property tours or interactive guides, to capture the attention of both agents and buyers.

12. User Testimonials and Case Studies: Showcase success stories through user testimonials and case studies, demonstrating the tangible benefits of using Hommtown.

13. Localized PR Campaigns: Launch localized public relations campaigns to secure media coverage in regional outlets and establish a strong presence in local real estate communities.

14. Interactive Demos and Workshops: Conduct live demos and interactive workshops, both online and in-person, to provide hands-on experience with Hommtown's features.

15. Professional Networking Platforms: Actively engage on professional networking platforms like LinkedIn to connect with real estate professionals, share insights, and promote Hommtown.

16. Targeted Direct Mail Campaigns: Utilize targeted direct mail campaigns to reach real estate professionals and potential users with personalized promotional materials.

17. Cross-Promotions with Real Estate Influencers: Collaborate with real estate influencers to co-promote Hommtown and leverage their audience to drive adoption.

18. Strategic Content Partnerships: Form content partnerships with real estate publications or blogs to contribute insightful articles about the impact of technology in the industry.

19. Continuous User Feedback Loop: Establish a continuous feedback loop with users to gather insights, address concerns, and enhance the platform based on user preferences and needs

In our first year, we're focusing on gaining traction and expanding our user base. Our goal is to connect with an additional 20,750 contacts to propel our growth.

​

Revenue Target: $100,000

​

To achieve this target, we've broken down the numbers:

1. Paid Users Needed:

   • $100,000 revenue / $1,200 (per user) = 83 paid users

2. Free Users Needed:

   • 83 paid users / 4% (conversion rate) = 2,075 free users

3. Contacts Needed:

   • To reach our goal, we aim for 10% of these contacts to engage with our platform.

   • 2,075 free users / 10% (conversion rate) = 20,750 contacts needed

Objective: Hommtown aims to engage 20,750 contacts to achieve our initial traction goals.

​

Calculation: To break it down, we're targeting a 10% conversion rate of free users among these contacts.

​

1. Contacts Needed:

   • 2,075 free users / 10% (conversion rate) = 20,750 contacts needed

Timeline: Now, let's plan for March, considering it has 31 days.

1. Daily Contacts:

   • 20,750 contacts / 31 days = 670 contacts per day

2. Monthly Contacts:

   • 20,750 contacts (total goal)

​

Conclusion: For a successful March, we need to focus on engaging approximately 670 contacts daily, ensuring we meet our monthly target of 20,750. This approach ensures steady progress toward our traction goals and sets the foundation for Hommtown's growth.

​

Hiring Milestones:

1. Hiring:

   • Hire one full-time engineer in the US

   • Hire one full-time junior designer

   • Hire one part-time marketing professional

​

June: Product Launch and Features:

• Launch Android App

• Introduce New Features

• Unlock AI and Agent Features