In the first year, to achieve a revenue target of $100,000, we need to acquire 83 paid real estate agents, which requires converting 2,075 free users. This, in turn, necessitates reaching out to and engaging with a total of 20,750 contacts. This initial traction will lay the foundation for sustained growth in subsequent years.

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Our Objective: Achieve $100,000 in revenue in the first year.

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1. Paid Users Needed:

   • Target Revenue / Average Revenue per Paid User = Paid Users Needed

   • $100,000 / $1,200 = 83

2. Free Users Needed:

   • Paid Users / Conversion Rate to Paid (1 / Conversion Rate) = Free Users Needed

   • 83 / 4% = 2,075

3. Contacts Needed:

   • Free Users / Conversion Rate to Free (1 / Conversion Rate) = Contacts Needed

   • 2,075 / 10% = 20,750

About:

• Age: 30-40

• Occupation: Real Estate Agent

• Location: Urban area

• Experience: 2-10 years in the real estate industry

• Tech Savviness: Moderate; comfortable with smartphones and social media

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Core Needs:

• Promote and sell residential properties effectively.

• Increase personal branding and visibility in the local real estate market.

• Provide prospective homebuyers with an immersive and informative experience of available properties.

• Showcase local highlights and community information to attract potential buyers.

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Motivation:

• Success and growth in the real estate industry.

• Providing a top-notch experience to potential homebuyers.

• Building a strong reputation and personal brand.

• Simplifying and streamlining marketing efforts to save time and resources.

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Why Hommtown?

• User-friendly app interface for easy property listing and management.

• Virtual home tour capabilities to provide immersive property experiences.

• Integration with social media and local marketing platforms for easy promotion.

• Analytics and insights to track marketing performance.

• A content creation tool for showcasing local highlights and community information.

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Pain Points:

• Difficulty in reaching and engaging potential clients effectively.

• Limited resources for marketing and promotion.

• Concerns about the time and effort required to create and manage property listings and local highlights.

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Unique Quote: "Need a platform to showcase my videos and create marketing effortlessly."

At the heart of our user acquisition strategy lies a powerful narrative that transcends traditional real estate paradigms. Through dynamic approaches like social media workshops and engaging office visits, we've successfully communicated the transformative value and benefits of the Hommtown experience.

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1. Effortless Home Tours: We redefine the home touring experience by offering a seamless platform for scheduling personalized tours. This not only streamlines the process for agents but also enhances the overall journey for clients.

2. Dynamic Social Presence: Our ultimate social media platform serves as the linchpin for personal branding and community engagement. Agents can effortlessly elevate their profiles, sharing captivating stories that resonate with audiences.

3. Local Highlights for Agents: We understand the power of local insights. Through captivating video content about businesses, schools, and lifestyle, agents can showcase the essence of their communities, providing potential buyers with invaluable insights.

4. Client Behavior Insights: Hommtown empowers agents with a deep understanding of client behavior. By staying ahead of browsing habits, agents can offer proactive and tailored services, enriching the client-agent relationship.

5. CRM Integration: Seamlessly connecting agents with clients is our built-in CRM. This integration allows agents to send personalized video insights directly, maximizing the impact of their guidance throughout the home-buying journey. Hommtown transforms the conventional client-agent dynamic into a dynamic, personalized experience.

Our user acquisition plan is strategically designed to resonate with the vibrant real estate community, leveraging key industry touchpoints and influential figures. With a focus on the Greater LA area, we're poised to make waves at prominent events and through powerful partnerships.

1. Industry Giants and Influencers:

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• Tom Ferry Local, CAR Conventions, NAR Conventions: Positioning ourselves in the heart of industry conversations and networking opportunities.

• David Halpern Mastery Consulting, John Reyes Social Networx, BEEF Wellington Pendell Career Compass: Collaborating with renowned consultants to enhance our industry footprint.

2. Thought Leadership Platforms:

• Coaching Seminars, # of Conferences in Greater LA: Active participation in coaching seminars and conferences, ensuring a strong presence in thought leadership circles.

• Tom Ferry, Mike Ferry: Building bridges with industry stalwarts, tapping into their vast networks for exponential growth.

3. Realtor Association Classes:

• Arcadia, San Gabriel Valley Association, CVAR, Pasadena: Establishing a local presence through Realtor Association classes, nurturing direct connections with agents.

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This multifaceted approach ensures that Hommtown is not just a platform but a prominent player in the real estate ecosystem. By strategically aligning ourselves with key events, influencers, and educational platforms, we are poised to acquire users on a substantial scale. Our commitment to industry engagement, learning, and collaboration positions Hommtown as the go-to solution for real estate professionals, elevating their experience and transforming the way homes are bought and sold.

1. Pheonix TV Feature (Dec, 2023):

• Date: December 2023

• Impact: We've successfully showcased Hommtown on Pheonix TV, reaching a broad audience and articulating the platform's unique value proposition. This exposure establishes Hommtown as a key player in the real estate tech landscape.

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2. Podcast Collaborations:

• By participating in podcasts, we're not just spreading awareness but engaging in meaningful conversations about Hommtown. This medium allows us to dive deep into the intricacies of the platform, resonating with potential users on a more personal level.

We firmly believe that realtors, being the driving force of our platform, should be more than users – they should be partners. Investing realtors in the platform not only enhances their experience but transforms them into advocates for Hommtown. This strategy not only benefits realtors individually but creates a network effect, fostering organic growth as realtors become ambassadors for the app.

​1. Developmental Milestones:

• Objective: Propel Hommtown into the next era of real estate technology by focusing on crucial developmental milestones.

• Focus: We're not just raising funds; we're gearing up to introduce groundbreaking features that redefine the way real estate transactions unfold.

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2. Your Role in Our Success:

• Vision: This campaign is more than a financial transaction; it's an inclusive journey where your involvement extends beyond being a contributor. You're an active participant in shaping Hommtown's future.

• Importance: Your insights, support, and commitment go hand in hand with our developmental efforts. Together, we're building a platform that resonates with realtors and transforms the real estate landscape.

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3. Shaping the Future Together:

• Community Collaboration: Join a vibrant community of backers who share a common belief in the transformative potential of Hommtown.

• Impact: Your contribution is a vote of confidence in our vision. It's not just an investment; it's a shared endeavor to redefine the narrative of real estate technology.

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This Wefunder campaign is not just about securing funds; it's about building a community united by a vision for a more dynamic, innovative, and user-centric real estate platform. Your participation is not just welcomed; it's celebrated. Together, let's shape the future of real estate technology. Join us on this exciting journey with Hommtown.

1. Centerstone Escrow:

   • Partnership of Smooth Transaction 

2. California Escrow:

   • Backbone of Transactions

3. The Company Inspections:

   • Quality Assurance

4. Pivo:

   • Visual Storytelling of Ai Gimble

5. Clear Mark Title:

   • Securing Foundations

6. HWA:

   • Home Protection and Peace of Mind

7. Village Mortgage:

   • Navigating Finances with Ease